Overview
We partnered-up Nickelodeon to create an experience that utilized a clubhouse theme to promote Dora the Explorer books & DVDs. Knowing that Dora was an established brand, my goal was to engage visitors while maintaining Nickelodeon’s core brand values. I created a new identity, and supporting website, that focused on bringing the fun, dynamic, and playful nature of Dora to the forefront. I proposed a solution that effectively translated a "clubhouse theme" with a simple visual creating a place where children wanted to go and learn.