Overview
The main challenge of this corporate brand was to communicate the types of products we sold, CDs & DVDs. Since these two physical products look identical, I developed the icon to be a hybrid of both, incorporating an eye for sight (symbolizing DVDs, movies) and waves for sound (symbolizing CDs, music). I used a gray color palette to give a sense of stability to the brand while adding a pop of red to accents for interest. My goal was to create a clever, simple visual identity that was flexible enough to be strong, fun, and easily recognizable.